QR Codes + NFC Tags + Augmented Reality
ITiC works with organisations to implement the
effective use of QR codes, NFC Tags and Augmented Reality (AR),
helping visitors to better appreciate a heritage site via links to online and text information.
Quick Response (QR) Codes
Scanning a QR code
using a mobile camera and QR App links visitors to web pages, mobile
apps, text, audio, video, pictures or online games.
Near Field
Communication (NFC) Tags
NFC Tag scanning is
featured on newer Android, Blackberry, Windows 8 and Nokia phones.
Data is stored on a small chip linked to an antenna that
picks up an NFC enabled phone when it is ‘tapped’ on or near the Tag.
NFC Tags can link to websites, open a mobile App or enable
mobile payments.
Augmented Reality (AR)
This is a relatively
new technology but gaining ground fast in the smartphone world.
The main AR providers are
Wikitude and
Layar, used to create
the Much Wenlock 2012 Olympic
AR town tour.
QR factsheet
NFC factsheet
AR factsheet
ITiC mobile factsheet
helps you use smartphone technology to aid visitor
interpretation
QR codes and NFC Tags use a mobile's camera or mobile GPS to link to online
content. Augmented Reality enables users to scan a location or use GPS to
provide a 'virtual view' of points of interest.
Together with
mobile apps and GPS mapping,
mobile interpretation can help people get the most out of their
heritage property or site visit. The cost of introducing mobile
interpretation is also relatively low and any negative visual impact is
minimised, for example by using existing waypost markers.