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ITiC smartphone interpretation projects

Click to download the QR code research results summary

IT's in Conservation (ITiC) provides specialist advice on the effective use of mobile and internet technologies in the heritage sector, designed to aid visitor education and onsite interpretation.

ITiC is currently working with UK National Parks, councils, heritage and conservation organisations to explore the effective use of smartphone technologies in the heritage sector including mobile websites, apps, QR codes, Near Field Communication (NFC) and Augmented Reality (AR).

How we helped the South Downs National Park reach a new visitor audience See a video of how QR codes work at outdoor heritage sites

ITiC approached the South Downs National Park team to gauge their interest in running a trial on the use of QR codes and to research in detail the opportunities they offered to improve local interpretation.

100 QR codes were sited along the South Downs highlighting multiple visitor points of interest. Each QR code linked to a mobile web page that gave details of local history, buildings, wildlife and events and included pictures, games and links to other content. Website pages also included South Downs audio content and videos via a YouTube channel.

  South Downs QR research    South Downs Trail factsheet    ITiC mobile factsheet

Current ITiC projects and partnerships

  • Working with Fitzpatrick Woolmer to create signs with both QR codes & waterproof NFC Tags
  • NFC Tag provider partnership with RapidNFC to share research on NFC Tag effectiveness
  • Client development projects with Audiotrails to create mobile apps and mobile web solutions
  • Presenting details and implications of QR code and NFC Tag research to UK National Parks
  • Development of a variety of new Augmented Reality solutions to add interest to visitor sites
  • Review of smartphone interpretation ideas with Cornwall Council for several UNESCO sites

Contact ITiC to find out how smartphone interpretation could help your heritage site.

 South Downs Smartphone Trail

Click to see more about how mobile interpretation works

How the Smartphone trail works

Since June 2012, South Downs National Trail visitors have been able to scan QR Codes at multiple points of interest all along the Trail.

Visitors use their mobile camera, a QR Code reader App and their mobile web browser to scan each QR Code and connect to a wide range of online content. The content has been designed to be viewed in around two minutes.

NFC Tags and Augmented Reality scanning  information was also added in December 2012.

To scan signs you'll need a QR code Reader, AR and NFC Tag reader App, FREE to download from iTunes, Google Play or mobile App stores.

ITiC recommended mobile applications:

Help our mobile interpretation research

We would like mobile users to tell us about their experience of using mobile interpretation. Please take part in our mobile questionnaire which should take no more than 5 minutes!

Click to take the 5 minute mobile interpretation survey

Click to see more about ITiC and mobile interpretation
     IT's in Conservation Mobile and Heritage Consultants                             Bosham, Chichester, West Sussex, United Kingdom                email ITiC