ITiC smartphone interpretation projects
IT's in Conservation (ITiC) provides specialist advice on the
effective use of mobile and internet technologies in the
heritage sector, designed to aid visitor education and onsite
interpretation.
ITiC is currently working with UK National Parks, councils, heritage and conservation organisations to explore the effective use of smartphone technologies in the heritage sector including mobile websites, apps, QR codes, Near Field Communication (NFC) and Augmented Reality (AR).
How we helped the South Downs National Park reach a new
visitor audience
ITiC approached the South Downs National Park team to
gauge their interest in running a trial on the use of QR
codes and to research in detail the opportunities they
offered to improve local interpretation.
100 QR codes were
sited along the South Downs highlighting multiple visitor
points of interest. Each QR code linked to a mobile web
page that gave details of local history, buildings, wildlife
and events and included pictures, games and links to other
content. Website pages also included South Downs
audio content and videos via a YouTube channel.
South Downs QR research
South Downs Trail factsheet
ITiC mobile factsheet
Current ITiC projects and partnerships
- Working with Fitzpatrick
Woolmer to create signs with both QR
codes & waterproof NFC Tags
- NFC Tag provider partnership with
RapidNFC to share research on NFC Tag
effectiveness
- Client development projects with
Audiotrails to create mobile apps and mobile
web solutions
- Presenting details and implications of QR code and NFC Tag research
to UK National Parks
- Development of a variety of new
Augmented Reality solutions to add interest
to visitor sites
- Review of smartphone interpretation
ideas with Cornwall Council for several
UNESCO sites
Contact ITiC to find out how smartphone interpretation could help your
heritage site.